Im all over this vintage packaging like a fat boy with a jam doughnut, Just look at the shapes and the beautifully bold graphics's not unlike the master of Graphic Design Saul Bass. I say Sainsbury's should bring it back, This sort of packaging would fly off the shelf's. Who need's expensive photography and finishes, when you can have these in your larder showcased like an exhibition in the Tate Modern. I wonder if my great great aunt still has these festering in the back of her cupboards?
