Monday, 31 October 2011

Fig 52. Holidays are coming...

Coca Cola are having a white Christmas this year.
These packs were designed by Turner Duckworth and Coca-Cola North America Design,
For those of you who have started watching Frozen Planet - This piece of design took me straight to the Arctic, not only are these packs seasonal (not to mention cute). This bold design is also new campaign to help protect the polar bear’s Arctic home.

'We want to help the polar bear - a beloved Coca-Cola icon since 1922 - by helping conserve its Arctic habitat,' said Muhtar Kent, Chairman and CEO of The Coca-Cola Company. 'That’s why we’re using one of our greatest assets - our flagship brand,
Coca-Cola - to raise awareness for this important cause. And by partnering with WWF, we can truly make a positive difference for these majestic animals.'

'Coca-Cola is making an initial donation of $2 million to WWF and inviting others to join the effort. Anyone who wants to help the polar bears can text the package code to 357357 to donate $1 to WWF. They also can donate online at, starting November 1. Coca-Cola will match all donations made with a package code by March 15, 2012, up to a total of $1 million.'
Quote taken from - The Dieline

These are for sale now, until Feb 2012, be sure to have these chilling in your fridge over the festive season, get donating now.
If you need another push - Watch Frozen Planet on BBC1 - You will be running to your local shop for a can of Polar Bear Coke!

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